Rochester City Ballet gets a new look
The new logo is the first step in redefining Rochester City Ballet’s brand.
Local Graphic Designer and artist Brendan Prince has designed a new logo and identity for Rochester City Ballet. This reworked identity is the first step in a process of rebranding the company (founded in 1987).
“Overall, the current logo feels dated and does not accurately reflect the essence of Rochester City Ballet and the direction the brand is heading. "Rochester" is secondary to "City Ballet." We want equal hierarchy of the full name. I wanted the overall look-and-feel of Rochester City Ballet to feel elegant, strong, and timeless.” -says Prince.
Rochester’s premier ballet company has become a nationally significant dance company and a cherished cultural institution in the Finger Lakes region.
Newly appointed Artistic Directors Megan Kamler and Shannon Rodriguez plan to continue to elevate the artistic vision of Rochester City Ballet with a renewed approach of innovation, inclusion, impact and collaboration to drive the company’s artistic excellence to even greater heights.”
Our new logo, rolling out today, represents the exciting work we do and symbolizes the evolution of the company. The logo was designed with careful consideration of our company’s values, history, and vision for the future” says Rodriguez.
The rebranding is driven by a desire to reflect changes in artistic direction and showcase innovation in choreography and performances. Ballet is an art form that has deep-rooted traditions, but in order to stay relevant in today’s fast-paced world, Rochester City Ballet has chosen to modernize their image.